Tuesday, March 16, 2010


Oil Industry Profits:

Chevron makes the big bucks. Why? Cause it’s in the big market. In 2008, the oil giant moved up in Fortune 500’s List of Largest Corporations in the World from 6th to 5th posting $263 billion in revenue- that’s $24 billion in profit. All of this amidst a world-wide economic “crisis?” From 2002 to 2008, Chevron has increased its profits annually for a total of a 2,100% change. However, in 2009 Chevron experienced a “drastic” decrease in its revenues posting only $10.5 billion in profits. Chevron remains the world’s second largest oil company and has maintained its position among Fortune’s largest corporations, so why is it averse to cleaning up its mess in Ecuador?

It is obvious that Chevron has made a lot of money off of the suffering of others. Lead attorney for the case of Ecuador vs Chevron, Steven Donziger, said that Chevron was able to increase its profits by $3 a barrel by disposing of the oil in the way they did. $3!?!? Over the course of Chevron’s operations in Ecuador, it pumped out 1.5 billion barrels of oil, which, according to Donzigers claims, would have yielded them an aditional $4.5 billion in profit. On the surface a great business decision. However, all of this came at the expense of helpless Ecuadorians. Since then, Ecuador’s natives have attributed 1,400 deaths to the pollution done by the improper disposal of 16 billion gallons of production water (a combination crude oil and water). Now Ecuador is seeking $27 billion in damages. So, was it worth it Chevron? $4.5 billion in profit while causing $27 billion in damages.

Kevin Tuerf :: How Can Chevron Enable Change?

We, Katie, Brian, and Jamie, recently got the opportunity to meet and listen to Kevin Tuerff of Enviromedia in our Green Brand Strategies class at the University of Oregon. Listening to what Kevin had to say about our environment, sustainability, the change in the ad industry, and just about everything else was mind blowing. Kevin has been in the ad industry for about 11 years, but what makes him stand out is his practice for working with businesses that are using sustainable practices. Coming up with a green strategy in advertising is not a easy thing to do. Kevin is doing this everyday. We think one of the most important things we took away from his guest lecture was his guidelines to develop a successful Green Brand Strategy and now we're going to share with you...

1. Authenticity Rules. No GreenWashing

2. Know Your Audience. Willingness High, Awareness Low

3. Explore

  • What Green Problem Am I Addressing With This Product?
  • How Is The Brand Promise Tied To Sustainability?
  • How Can I Communicate The Brand's Greenness In A Unique Way?

4. Communicate Why The Green is Good? ...It's Not Obvious To Some People

5. Walk The Talk. Share The Good, Bad & Ugly

6. Sell It. Convince Consumers Your Brand Of Green - And Therefore Your Product/Service Is The Right Choice For Them.

Isn't this great, yet so simple! Amazing. Here are some other great quotes to help inspire...

"You can make money and still save the world at the same time."

"You need to educate and learn everyday about "Green" issues."

"The United States does not take time to talk about global issues compared to the rest of the World."


Here is something for Chevron's big wigs up to think about:

What if Chevron were to actually clean up their mess? How would that effect them?

Answer: Positively

If Chevron were to clean up all of the toxic waste in Ecuador by dipping their petroleum stained hands into their back pockets and fishing around for some of that $24 Billion dollar profit they made in one year (2008) they would be able to ERASE their reputation as the destroyers of a beautiful land like that of Amazon, providing us with an abundance of oxygen needed in a time of climate change.

If they cleaned up ALL of the waste tomorrow (very possible, Chevron is filthy rich) they would then own that act of environmental heroism and people would see that they are honest about their business practices and to the environment. That they care about more than zeros behind a comma, and are thinking about a world that is in drastic need of help.

This would be one step in the right direction, cmon Chevron...LISTEN!

60 Minutes: Amazon Crude

This video shed light to millions that watch 60 minutes about what exactly is happening in Chevron dealing with the 16 year long trial driven by Steven Donziger, lead attorney in favor of Ecuador.

Although this trial is only now becoming aware by the general public, the destruction of Ecuador's Amazon jungle has been going on since the 60's.

Watch Chevron's spokeswomen, Silvia Garago, stumble over her words when interviewed. There is nothing better than watching a billion dollar conglomerate choking under pressure...


Here is a video we (Katie Watson, Brian White, Jamie Slade) made in our Green Brand Strategies class, a groundbreaking class offered by the University of Oregon, the first class to introduce sustainable business practices into the advertising world.

This video depicts strong visual content of the suffer and pain Ecuador has to go through for Chevron to reap billions.

Will You Join Us [Greenwash]?

An example of Chevron's attempt at making the planet "greener" with their "Will You Join Us" campaign is only digging themselves into a deeper hole.

By Chevron saying "Will You Join Us" they are pretty much
saying the following: We are doing great, look at how we are solving the earths problems by doing our part, you should join us.

It is a selfish campaign that denies the fact that they are destroying an eco-systeme extremely valuable to the planet, and causing disease and cancer to the indigenous in Ecuador that have no other place to drink their water other than the petroleum intoxicated water pumping
permanently through their Jungle.

think about this when looking at the following advertisements:

Help Ecuador: Sign the petition

"Dear Mr. Watson:

As the new CEO of Chevron, climate change and the environmental and human rights impacts of Chevron's operations are the two issues that will define your tenure at the helm of one of the world’s largest oil companies. Chevron has fallen behind other businesses and many political leaders already taking a leadership position on climate change. Furthermore, your company is drawing increasing criticism for failing to rectify its massive human rights and environmental disaster in Ecuador. Taking the following steps will demonstrate a true commitment to environmental responsibility and respect for human rights – which will only strengthen your company's future.

We the undersigned call on Chevron CEO John Watson to:

  • Clean up Chevron’s toxic legacy in Ecuador, compensate affected communities for health and environmental impacts, and provide affected people real access to health care and potable water.
  • Develop a global environment and human rights policy that will prevent similar tragedies in the future.
  • Adopt aggressive strategies to provide clean energy to a carbon-constrained world." - ChevronToxico.com

Please help by signing the petition: HERE

Chevron Toxico

"On January 1st, Chevron board member John Watson took over as the new CEO. With Mr. Watson taking the helm at Chevron, he has an opportunity to show leadership by dealing with the crisis in Ecuador." ChevronToxico.com

This is the main website responding to the crisis in the Ecuadorian jungle. It follows the entire timeline of what Chevron has done to nearly destroy a perfect eco-system what many call "Los Pulmones del mundo" which is translated in english as "The Lungs of The World" for all of the oxygen emitted from the trees.